Projects

Abebawu Yigezu

Author: Abebawu Yigezu

Experience: Extensive expertise in Machine Learning, Natural Language Processing (NLP), and Data Science, with a strong focus on AdTech, data analytics, and data engineering. I have led and contributed to numerous projects involving real-time data processing, campaign optimization, and advanced AI-driven solutions in the advertising technology space, delivering impactful results and insights through cutting-edge techniques.

Building an Advanced Data Pipeline

Introduction

In today’s data-driven world, organizations need efficient and scalable data processing pipelines. Adflow is a powerful data platform designed team in Adludio to meet this demand by providing a robust and flexible infrastructure for handling large-scale data processing tasks. In this article, we will explore the technical components of Adflow, focusing on its tech stack, the data interface, and the steps required to set up a similar ELT pipeline. Adflow pipeline

Adflow Tech Stack Overview

The Adflow platform leverages a combination of industry-leading technologies to ensure high performance, scalability, and ease of use. Below is a breakdown of the key technologies integrated into the Adflow tech stack:

Adflow Tech Stack

Setting Up and Implementing the Adflow Tech Stack

1. Apache Spark

Setup and Installation:

Apache Spark is central to Adflow’s ability to process large datasets efficiently. It’s particularly useful for running complex transformations on auction-level impression data from ad servers.

Implementation:

2. AWS Athena

Setup and Installation:

AWS Athena is used in Adflow for querying data stored in S3 using standard SQL. It doesn’t require any installation but needs proper configuration:

Implementation:

3. Apache Hive

Setup and Installation:

Apache Hive is used for managing large datasets that are stored in a distributed environment. Hive provides a SQL-like interface to query these datasets.

Implementation:

4. Presto

Setup and Installation:

Presto is another powerful query engine, which is designed for fast, interactive queries across large datasets. It is often used in conjunction with Hive or directly on S3 data.

Implementation:

5. Parquet

Setup and Installation:

Parquet is a columnar storage format used by Adflow to optimize both the storage and processing of big data. It’s particularly useful for storing large datasets like auction-level impressions because it allows for efficient querying and retrieval.

Implementation:

Understanding the Data Interface

Adflow’s data interface is designed to support dynamic, parameterized requests. It provides users with the capability to create custom, shareable, and reusable report plans, ensuring flexibility and efficiency in data handling. Below is a visual representation of the overall data interface:

Adflow Data Interface

Setting Up an ELT Pipeline

To replicate the ELT pipeline functionality provided by Adflow, follow the steps below:

Step 1: Setting Up AWS Glue for ETL

import boto3

glue_client = boto3.client('glue')

response = glue_client.create_job(
    Name='etl-job',
    Role='AWSGlueServiceRole',
    Command={
        'Name': 'glueetl',
        'ScriptLocation': 's3://scripts-bucket/etl_script.py'
    },
    DefaultArguments={
        '--job-bookmark-option': 'job-bookmark-enable',
    },
    MaxRetries=3
)

Step 2: Querying Data with AWS Athena

SELECT * 
FROM my_database.my_table
WHERE event_date >= '2024-01-01'

Step 3: Processing Data with Apache Spark

from pyspark.sql import SparkSession

spark = SparkSession.builder.appName("Adflow").getOrCreate()

df = spark.read.format("parquet").load("s3://my-bucket/data/")
df.filter(df["event_date"] >= "2024-01-01").show()

Conclusion

By developing Adflow, we have created a cost-effective and easy-to-maintain ELT pipeline capable of tracking, ingesting, staging, and transforming big data, increasing on average by 15GB per month with more than 100 dimensions. This solution not only meets our data processing needs but also saves 90% in terms of cost compared to using third-party tools like Snowflake. The robust architecture and flexibility of Adflow make it a highly efficient alternative for handling large-scale data processing tasks.